Tuesday, February 26th, 2013 at
Finding the right keywords is important not only in terms of link building, but also in terms of knowing what type of content to offer on your site. Keywords can even give you insight into your market by showing you what people want (because they are searching for it). If you take those things into consideration, you’ll understand why it’s so important to have a good handle on keyword research.
There are a slew of paid keyword research tools, many of which are well worth the money if you’re promoting multiple sites. There are also some excellent free keyword research tools out there – they are effective for the professional as well as someone that is just looking to get their feet wet.
Google External Keyword Tool
The first tool everyone should be familiar with is Google’s External Keyword tool. If you’ve ever used AdWords, this is the same tool provided inside accounts. The external keyword tool is one of the quickest, easiest to use tools out there and doesn’t require much (if any training).
WordStream offers a simple keyword suggestion tool that is free to use. Their goal is to return keywords with commercial intent so you target terms where money is actually being spent. They claim to have more than a trillion keywords in their database, so you can probably find good terms to target or include in your content by taking it for a spin. WordStream also offers paid options.
Another excellent keyword tool is Keyword Spy. Technically, it’s a paid tool, but you can use the free trial and get quite a bit of information out of it. It does exactly what the nae says – it lets you spy on your competition by checking out their keywords. You can also take a look at what they are spending on AdWords (if anything). Thought it’s not as simple to just pick up and use as Google’s tool, you might check it out if you have a competitor you’re interested in spying on.
Other free keyword tools (most which offer paid versions with more functionality) include:
SEOBook Keyword Tool
Trellian Keyword Discovery
Keywords are an integral part of any SEO campaign, but they’re only one part of it. Using them as a springboard for content creation and helping your market is the best way to go. They can also help you to diversify your anchor text profile, making it look as natural as possible to Google.
Wednesday, May 2nd, 2012 at
There are many different aspects of SEO to learn about before you can call yourself an expert, and that is why so many companies decide to outsource this kind of work to other people. While outsourcing is definitely the quick way to deal with things, you could also try to learn some SEO basics before you give up completely. After all, your SEO campaign is going to be much more effective if you are willing to do all of the work on your own.
The first thing you need to realize when it comes to your SEO campaign is that there are many different aspects of your business that contain keywords you could target. Some people think that there are a limited number of keywords for each type of business out there, but the truth of the matter is that you can find an endless number of different keywords to target in any field of work. If you are creating your own SEO campaign, then you need to remember to continue working on the right kinds of keywords from the beginning.
Once you have realized the reality of SEO keywords, you can then start to make a list of the possible keywords available in your kind of business. You should make this a rather long list of keywords because you need to make sure that you are going to be able to cover all of your bases. Try to think outside of the box when it comes to keywords because you are not going to be using all of the keywords that are on your final list.
Once you have a list put together, you will then start to check the current level of competition on each set of keywords. You will want to stay away from the keywords that get the most traffic at first because those are the ones that are going to be hard to capture. You will definitely need to wait until you are a more advanced SEO expert before you even think about capturing those kinds of keywords for your website. In the beginning, you should basically just try to start with some keywords that are not targeted by many other sites because these are the keywords that you will be able to actually use to increase traffic to your website at first.
You should think about more than just your own website when you are trying to use SEO to your advantage. You can post comments, articles and blogs on other websites that will be able to link back to your site at the bottom of the page. For example, you can post articles on www.ezinearticles.com for some of the keywords that you thought were going to be out of your range. Since that articles website already has a lot of traffic and reach around the Internet, it will be much easier to rank an article on their site than on your own.
Getting some extra traffic through the use of SEO is going to be easier than you think, as long as you are able to learn the basics of SEO. If you really want to be able to bring more visitors to your site for a low price then you should definitely try to do all of the hard work on your own.