Real Estate SEO: Where to Find Your Keywords
Even after you have completed a beginner’s guide to SEO, you may still have some questions about some specific aspects of the SEO real estate process. Although it is rather easy to learn what kinds of methods you should be using, executing those techniques effectively can be quite a challenge. One of the hardest things about SEO is picking out your keywords because some keywords are going to be better targets for your real estate website than others.
One thing that you need to remember when choosing your real estate keywords is that you can always decide to localize your targets. For example, if you are only working in the central part of a certain state, then you will only want to use the city or town names in that area as part of your keywords or keyword phrases. A great example would be if you were a realtor based in Denver and you decided to use “Denver homes for sale” as one of your main key phrases.
The reason that you will want to localize your keywords is that you do not really need visitors from Virginia coming to your site when you are a realtor in Oregon. You should be targeting people who are looking for homes in your specific part of the state or country, and that is exactly what you get with localized keywords. You may be able to get good ranks for other keywords, but they will not be as helpful as the keywords that pertain to your specific part of the map.
Another tip to remember when you are trying to find your perfect keywords is to try to search for certain terms that are not getting much traffic at all. You will have a much better chance of actually getting some good value for your SEO work if you are choosing keywords where you do not have to compete with some of the bigger names in the business. Try using the various tools available on Google Adwords when you are trying to find certain keywords that don’t get a lot of traffic.
You should also try to get more detailed with your keywords. Instead of trying to increase your rank for “homes in Denver”, try to go for something more precise, such as “homes for sale in the Denver area.” When someone is using long search terms, it usually means that they are more serious about purchasing a home in that area. While this is definitely not the case every time, you will find that you will get a much higher conversion rate on your website if you are sticking with key terms that require some thinking. Someone who is just searching for “homes in Denver” is probably going to be doing more window shopping than anything else.
Improve your ranking with SEO is no easy task, but you can eventually learn how to achieve all of your goals in time. As long as you are willing to put forth a positive effort, you should be able to find some search terms that help improve your entire real estate business.
Tagged with: real estate seo
Filed under: real estate seo
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